![]() With the launch of Twitter Moments in Canada, stories will be curated through a Canadian lens. The social network hopes this feature will attract new users and increase engagement levels. Twitter Moments launched in the USA last fall, as a way to curate content and make interesting stories easier to find. Together, this content tells a story about a topic and gives the user a sense of what people are saying, thinking and how they are reacting. The type of content that will appear in your timeline includes tweets, videos, gifs, Vines, quotes and links. You can browse moments that are happening today, or by sections including news, sports, entertainment and fun. Omaha's zoo brought us many memorable moments in 2023, including a pair of elephant calves, plans for a renovated orangutan exhibit, a hopeful and 'resilient. This feature, which can be identified by the lighting bolt icon, showcases the best tweets in your timeline in an instant, and allows you to follow a story as it is happening in real-time, without having to follow a specific user. Trying to get your message condensed into something news organisations can easily put out in 140 characters has never been more vital.If you are an avid Twitter user you might have noticed a new feature called Twitter Moments that launched in Canada today. If your brand becomes the centre of a negative story on Twitter, and is curated in Twitter moments, how do you manage this? Certainly it places even more pressure on your responses on Twitter during a crisis, and I’m sure Twitter’s editorial team on Moments can expect a few calls over the coming months from PR professionals.įinally, it seems unlikely that the Moments editorial team would select brand content over that from journalists or independent sources (unless the brand is integral to the story). It also raises a question for PR professionals. If initial numbers look good for brands, this could be a good earner for Twitter. It potentially offers a deeper experience for brand engagement than a promoted trend, while also potentially offering a cheaper alternative to advertising within Snapchat’s Discover (although demographics are obviously a big call on your decision here). ![]() The most obvious area to watch is promoted Moments, which the company has said it will introduce to the UK early next year. What does this mean for comms professionals in PR or brand marketing? In an age when local media is struggling due to cutbacks and competition from the internet, could a localised version of Moments make a real impact? It’s an experiment I’d love to see. The second is a suggestion from my old colleague Ben Ayers regarding localised Moments. How will Moments read when the top trending news is a politically divisive story, such as the vote to bomb Syria or Donald Trump’s latest missive? Even within a platform with as diverse a set of voices as Twitter, achieving a balance could prove tricky. The first is by adding an element of human editorial curation, you’re immediately adding human news values and biases. There’s a couple of questions that still come to mind. And while there's plenty to question, overall I really like the feel and functionality. The two platforms are definitely complementary and enable you to skim through stories you have a passing interest in. Moments won’t necessarily give you a level of depth than TV News gives you, but it rounds up everything you need to know in a quarter of the time. It won’t change people’s perception of Twitter, but it will make following an event a little easier.įunnily enough, I started playing with Moments while watching Channel 4 News and followed the International Space Station story across both platforms. Once people get used to Moments, it should prove a useful feature. Moments is aimed at a much broader age demographic than Discover, but there’ll be a level of familiarity for Snapchat users, and it requires a little less attention. The experience doesn’t feel a million miles away from Snapchat’s Discover, which is a very engaging news platform. The interface is relatively smooth, and the narrative is easy to follow, although live Moments still feel a little like a work in progress (currently following the BBC Sports Personality of the Year I'm getting more through my own TweetDeck columns). But it is a very neat solution to one of the biggest issues Twitter has, which is trying to make sense of a narrative around a breaking news event. ![]() Quick disclosure, I know Joanna Geary, who is the UK lead on Twitter Moments, although haven’t spoken to her about the feature of my thoughts (and she probably deserves a good lie-in tomorrow). It’s early days, but here’s a few initial thoughts both on usage and what it means for comms professionals. If you work in social media or an associated comms discipline then the launch will come as no surprise, but the key will be how regular Twitter users take to the news curation service. We’ve been waiting many months for a small lightning bolt to appear in the menu for the Twitter app in the UK, and today Twitter Moments finally launched.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |